Reflecting – 27=9×3 strategy

27 words, 9 seconds, and three points

We live in a society focused on numbers.

dedos con números

Performance.

Delivering.

Living up to the expectations.

Time and shifts.

It seems that only that which we can crunch into a number really matters.

And we love it…don’t we?

relojes ruedas

Actually we don’t.

We HATE it.

Then why does society focus on numbers so much?

Because they can measure it.

We can compare.

We can categorize things in “good” or “bad”.

Into “acceptable” or “unacceptable”.

But at the core of it all…

We think that they dispell uncertainty.

We have numbers, metrics, matrixes, spreadsheets, calculators, rulers…we CAN’T possible go wrong, can we?

Of course we can.

Anybody heard of an economic crisis that we’re supposed to be in?

300 629 10

And I’d say there were more than one or two “inteligent” people monitoring the situation…and probably had more than paper and pencil to figure it out and keep track.

The other day I read an interesting article (link at the bottom) about a common buzz word: elevator pitch.

Elevator pitch

Basically, the concept is that you happen to bump into somebody important/influential/rich and you have only 30 seconds to tell them about your super awesome project.

Beyond the actual 30 seconds mark, the concept is interesting.

If you’re able to explain in a well thought, articulate and convincing fashion its easier that you’ll be taken into account.

However, and this is probably the most important aspect, it forces you to soul search, de-clutter and focus on the core bare-bones of your project.

And that kind of attitude, habit and exercise is WONDERFUL, because for every word you take away, you get closer and closer to the soul our your idea.

As often, somebody went and gave it another twist…with more numbers (now you see why this post started the way it did!)

http://www.huffingtonpost.com/dorie-clark/the-art-of-the-elevator-p_1_b_3875430.html

27 words, 9 seconds, and three points

Have you had experience in brushing up your projects? What is your take on the issue?

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